Pricing Psychology: Win the Yes Without Discounting

Webinar 2 – Pricing Psychology: Win the Yes Without Discounting: improve fee conversations and proposal narrative, handle objections professionally, and use negotiation language that protects boundaries while keeping rapport.

Webinar 2 — Pricing Psychology: Win the Yes Without Discounting

Focus: ethical persuasion, fee conversations, proposal narrative structure, and negotiation skills.

You’ll learn to:

  • respond to fee objections ethically and confidently
  • use practical scripts for fee conversations and follow-up communication
  • build proposal narratives that improve clarity and reduce misunderstandings
  • apply negotiation and conflict-aware language to maintain professional relationships

Attendee evidence (provided): one-page communication checklist completed during the session.

Once registered, your webinar link for this event will be located in the registration confirmation email from AILA. 

Event contact: [email protected]

This event is proudly supported by:

 Registration

Type

Price

Member

FREE

Non member

$35 or join AILA.

 


Important information

 

The event will be recorded and made available to registrants 48 hours after the webinar.


Delegate terms and conditions

 

All AILA Events are subject to our Delegate ConditionsPlease review these before completing your event registration.

 

When
23/07/2026 12:00 PM - 1:00 PM
AUS Eastern Standard Time
Where
WEBINAR AUSTRALIA

How to Register: 

  1. Please refer to the event page for times. Check your local time to account for any daylight saving changes or regional differences.  
  2. Select Register Myself before selecting any Program Items (as applicable) to your event registration. 
  3. If you are registering someone else, the person must be part of the same organisation to enable you to view them on the AILA database.
  4. For event questions contact [email protected]
  5. Program items will appear in an accordion menu by day, select the side arrow to view more.

 

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